Capturing Astron Energy's Milestone: Commercial Photography for the 100th Rebranded Petrol Station in Somerset West


As a seasoned corporate photographer in Cape Town, I recently had the opportunity to document a significant milestone for Astron Energy. The company has been rolling out its new branding over the past year, and I was tasked with capturing their 100th rebranded petrol station in Somerset West. This project showcases the importance of professional commercial photography services in South Africa, particularly in the energy sector.


The Project


Astron Energy's 100th rebranded station marks a significant achievement in their corporate identity refresh. When a colleague of mine, who typically handles these shoots, was on holiday, I stepped in to work directly with Astron Energy. This project aligns perfectly with my expertise in corporate photoshoots and branding photography.

Astron Energy petrol station in Somerset West during daylight with blurred traffic in foreground

Challenges and Solutions


Photographing a petrol station comes with unique challenges. We had to contend with unpredictable weather, wait for the perfect sunset lighting, and manage customer traffic on-site. My experience in corporate event photography in Somerset West and beyond helped me navigate these obstacles efficiently. By using professional-grade equipment and employing techniques honed over 15 years in the industry, I ensured high-quality results despite the challenging environment.


Capturing the New Brand


Astron Energy's rebranding initiative involved refreshing their logo and updating their brand colours to give the company and petrol stations a modern, fresh look. As a visual branding specialist photographer, my goal was to showcase these new elements effectively. I focused on capturing the vibrant new colour scheme, the updated signage, and the overall transformed atmosphere of the station.

Energy petrol station illuminated against dramatic red sunset sky in Somerset West

Behind the Scenes


Working with Astron Energy's marketing team was a smooth and collaborative process. I employed tethered shooting techniques, connecting my camera to my phone to share real-time previews with the client. This approach, often used in my professional headshot sessions, allowed for immediate feedback and ensured we captured exactly what the client envisioned.


The Impact


Quality commercial photography plays a crucial role in rebranding efforts. The images from this shoot will likely be used across various marketing materials, showcasing Astron Energy's commitment to modernisation and customer experience. As a professional architectural photographer in Cape Town, I understood the importance of capturing not just the new branding elements, but also the overall structure and design of the rebranded station.

Wide-angle view of rebranded Astron Energy petrol station at sunset in Cape Town

Conclusion


Successfully documenting Astron Energy's 100th rebranded petrol station was a testament to the value of experienced commercial photography services in South Africa. This project exemplifies how my skills in corporate portraits, headshots, and event photography translate effectively to branding and commercial work.


Get in Touch


Are you undergoing a rebranding initiative or need to showcase your business through professional imagery? As a versatile corporate photographer based in Cape Town, I offer a range of services from headshots to large-scale commercial projects. Contact me to discuss how we can visually elevate your brand.